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Award-winning events strategist, Sasha Frieze, has distilled over thirty years' and a thousand successful conferences and events’ experience into the Event Transformation Methodology.
This is 7-Step strategic tool to help associations establish their event purpose and strategy.
Sasha learned her business skills in the commercial conference industry, worked on her first association conference over 23 years ago; has since managed and advised on events for association and other non-profits including the Open Data Institute, United Nations Foundation, British Society for Immunology, Royal College of Anaesthetists, Chartered Institute of Wastes Management. Sasha has advised on events for media owners including The Guardian, Times & Sunday Times, Incisive Media, Informa and Thomson Reuters.
Sasha is a Non-Executive Director of the British Society for Haematology, a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, is a visiting lecturer in event management at The University of Westminster, London and judges industry awards.
Event Consultants, Association Advice and Consultancy
The Business Narrative is led by Sasha Frieze, an events industry veteran and award-winning consultant and event producer with what one client described as “a rare mix of creative and commercial brilliance,” Sasha has 25+ years in the events industry, producing over 1,000 association, think tank and media-owned events, creating the strategic vision and ensuring events deliver on their purpose. Sasha created the proprietary Event Narrative Framework, a 7-question framework that helps your team create a coherent narrative and clear event proposition that communicates your event’s purpose while shaping the strategy for your marketing, sales, content, operations and outcomes. Sasha now runs a consulting and coaching practice, supporting senior event professionals with: Event strategy consulting; Event Narrative Framework Workshop; Event Design workshop; Event content coaching; Coaching and training for your team members. A Fellow of both the Chartered Institute of Marketing and the Royal Society of Arts, Sasha is a judge on event industry awards and a Visiting Lecturer in Event Management at Westminster University.
