Executive Skills

Have you been wondering what coaching is about or whether and how it could support you in your endeavours? If this is the case, join this taster session for a live experience.

We will expand on how and why coaching can be a stepping stone .. as well as do some practical coaching. In case you feel stuck with a question or problem, have a difficult decision to take or any other issue you wish to find a better solution for, bring it along!

Instead of giving advice, coaching aims at helping to break through limiting behaviours or thinking patterns to open up new possibilities and solutions. It can serve to develop leadership, to concretize future plans, to support motivation, clarity and self-awareness. In this session you can experience "hot seat" coaching and learn some coaching tools that you can use in any conversation.

Structure:

• Introduction session leader
• Short roundtable on motivation/expectation
• Introduction to the theory of coaching
• Coaching of a few individuals in front of the group
• Break
• Introduction into how to ask coaching questions
• Mini-speed-coaching sessions between participants
• Sharing outcomes & questions

Trade federations are relying on a sound membership base for both their advocacy work and for the budget needed to run the organization. Retaining existing members and – ideally -  attracting new ones is thus an absolute priority for a healthy association.

This session will help trade federation staff to better understand the risks and “whys” of losing members and developing practical strategies to delight members in order to secure a stable (and happy) membership base, as well as examinging our challenges and strategies to attract new members.

During this session, we will address:

• Why do members quit? What has triggered their decision?
• Taking stock: what are the tangible benefits your membership currently receives? Why are they crucial for them? (What they would miss out of not being a member?)
• How to go the extra mile: What does it take to make our members delighted about the services you provide? What works and what doesn’t?
• What kind of members do you / could you target - the ideal client/target group?
• How to be an ambassador of your association - how to best reach out and “pitch” to potential members

 Session format:

• Introduction
• Delegates introduce themselves to their table (not to the room)
• Challenges faced by delegates in the room in terms of retaining and recruiting members, presented by the Session Leader
• 2 case studies (on retainment)
• Critical issues, facilitated discussion on retainment
• Break
• Case studies by 2 delegates on membership recruitments
• Break into groups to discuss the cases and own solutions
• Facilitated discussion on recruitment / how to be an ambassador
• Conclusions

The format and content may be adapted to more closely match the requirements of delegates as provided in the input form.