Reimagining Your Flagship Event: Strategies and Solutions for Medical Associations

Executive Directors, together with their leadership teams around the world, have been operating in a highly volatile and uncertain environment, first having to cope with the covid pandemic and then with the ensuing economic slowdown, soaring inflation, and geopolitical disruption. In such a disruptive period, it’s no surprise that efforts to strengthen short-term resilience have dominated the agenda at many associations. Less obviously—but no less importantly— association’s leaders are having to address a range of organizational shifts that have significant implications for structures, processes, people, and their annual meeting. These shifts are both challenging and harbingers of opportunity, depending on how organizations address them.

In this session, we will learn about the major shifts and trends associations are facing with their meetings, and how to address them in the best possible way.

Objectives

• Identify the key pain points and opportunities for improving your annual event
• Learn from the successful best practices and case studies of medical association delegates
• Collaborate and network with other association executives who share similar goals and challenges
• Develop an action plan for transforming your annual event into a more engaging, impactful, and profitable experience

Session format:

• Icebreaker and introduction
• Event design evolution – what has changed after covid?
• Presenting association survey results
• Association case studies and discussion
• Break
• AI & I – are we ready for the AI revolution?
• Association case studies and discussion
• Action plan development
• Key takeaways and summary