Conference & Events Strategy

Associations have purpose hard-wired into their very existence. But if you build it they won’t necessarily come. 

As the world around us changes – cost increases, increasingly late registrations, global supply chain, geopolitical pressures, climate crisis, generational differences, shortening attention spans… how do you create an event that is both relevant to your audience and creates a significant transformation?

• What is a transformational association event?
• Who is the transformation for?
• What journey are your participants going on?
• What change are your defining and driving in your sector?
• How can you use narrative storytelling models to express the journey?
• How do you create an event narrative that succinctly articulates the change, the journey, the purpose and the difference your event makes?
• How do you design your transformation, journey and purpose into the participant experience?
• Case studies by delgates of transformational association events, presented to the room
• Break into groups to discuss your individual association’s event transformation and purpose

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