Membership Strategy

In today's rapidly evolving landscape, associations face significant challenges in maintaining and enhancing member engagement, as shifting member needs and the rise of digital platforms transform how interactions occur. Identifying what true engagement means and measuring it effectively remain elusive for many organisations.

This session delves into the complexities of member engagement, emphasising the critical role of adapting to digital trends and understanding evolving member expectations. It offers a comprehensive view of the hurdles and opportunities that lie ahead, providing actionable insights into how to navigate this changing terrain.

Session format:

• Introduction
• Challenges in member engagement and determining what it is, presented by the Session Leader
• Analysis of the challenges specifically faced by delegates present, presented by the Session Leader
• Critical issues: facilitated discussion on how to address them
• Break
• Case studies by delegates of how they have solved challenges and added value, presented to the room
• Case study from the session leader, presented to the room
• Break into groups to discuss: Measuring, Increasing engagement (Business Member Organisations), Increasing engagement (Individual Member Organisations)
• Conclusions

The format and content may be adapted to more closely match the requirements of delegates as provided in the input form.