In today’s rapidly changing landscape, only change is constant – and associations need to adapt better and quicker than ever before. Members’ attentions are being pulled in a million different directions which means that all associations have to work not just harder but also smarter in keeping them engaged. Steering an association in the right direction is paramount to its success, but, as association leaders, how do we know what our members really want and need? How do we overcome challenges around conflicting member needs, board priorities, and our own executive focus? How do we manage mismatched expectations?

This hands-on session explores the changing dynamics and topical challenges around member and board needs and expectations, mapping out journeys and solutions towards agile, efficient association strategies.

The session will leave you with a clear understanding of your own and your association peers’ challenges around engaging members and your board, and how to address them in an agile, transparent way – with concrete, immediate takeaways to implement in your association.

Session format:

• Introduction
• How can you scope out and understand member needs? Presented by the Session Leader
• What hurdles do you have to overcome in understanding conflicting needs and mismatched expectations? Presented by the Session Leader
• Critical issues and how to address them. Facilitated discussion
• Break
• Case studies by delegates of successful approaches and solutions
• Case study from the Session Leader
• Discussion and case studies from delegates, presented around the table / Topic tables
• Conclusions and takeways

The format and content may be adapted to more closely match the requirements of delegates as provided in the input form.